Pay Per Click Pricing (PPC)

PPC Launch

$500 - $1,500/month

Ad Spend Best for Small Businesses & Local Campaigns

  • Monthly Ad Spend: Up to $5,000
  • Account Setup & Optimization
  • 1 Platform (Google Ads or Meta Ads)
  • Up to 2 Campaigns
  • 2 Ad Groups per Campaign
  • Basic Keyword Research
  • Monthly Performance Reports
  • Basic A/B Testing
  • Conversion Tracking Setup
  • Monthly Strategy Call

PPC Accelerate

$1,500 - $3,000/month

Ad Spend Best for Growing Businesses

  • Monthly Ad Spend: $5,000 – $15,000
  • 2 Platforms (Google Ads + Meta Ads)
  • Up to 5 Campaigns
  • 4 Ad Groups per Campaign
  • Advanced Keyword Research
  • Competitor Analysis
  • Bi-weekly Optimization
  • Custom Landing Page Recommendations
  • Shopping Campaigns (if applicable)
  • Remarketing Campaigns
  • Bi-weekly Performance Reports
  • Monthly Strategy Sessions

PPC Pro

$3,000 - $5,000/month

Ad Spend Best for Established Businesses

  • Monthly Ad Spend: $15,000 – $50,000
  • Multi-Platform Management
  • Up to 10 Campaigns
  • 6 Ad Groups per Campaign
  • Weekly Optimization
  • Advanced Audience Targeting
  • Dynamic Search Ads
  • Custom Automation Rules
  • Attribution Modeling
  • Weekly Performance Reports
  • A/B Testing All Elements
  • Conversion Rate Optimization
  • Bi-weekly Strategy Sessions

PPC Elite

$5,000+ /month

Ad Spend Best for Large Organizations

  • Monthly Ad Spend: $50,000+
  • Full-Service PPC Management
  • Unlimited Campaigns
  • Custom Campaign Structure
  • All Major Ad Platforms
  • Advanced Automation
  • AI-Powered Optimization
  • Custom Analytics Integration
  • Real-time Bidding Strategies
  • Advanced Attribution Modeling
  • 24/7 Campaign Monitoring
  • Emergency Support
  • Weekly Strategy Sessions
  • Quarterly Performance Reviews

Management Fee Structure Options

Percentage of Ad Spend

  • 15-20% for budgets under $5,000
  • 12-15% for budgets $5,000-$15,000
  • 10-12% for budgets $15,000-$50,000
  • 8-10% for budgets over $50,000

Flat Fee Structure

  • As outlined in packages above
  • Custom pricing for special requirements

Setup Fees (One-Time)

  • Basic Setup: $500-$1,000
  • Advanced Setup: $1,000-$2,500
  • Enterprise Setup: $2,500+

Additional Services

  • Landing Page Design: $500-$2,000
  • Custom Analytics Dashboard: $300-$1,000
  • Creative Design Services: $250-$750/month
  • Video Ad Creation: $500-$2,000
  • International Campaign Setup: +25% of base price

What's Included in All Packages

  • Campaign Strategy Development
  • Keyword Research & Analysis
  • Ad Copy Creation
  • Bid Management
  • Quality Score Optimization
  • Regular Performance Reports
  • Conversion Tracking
  • Google Analytics Integration

Important Notes

Contract Terms

  • Starter: 3-month minimum
  • Growth: 6-month minimum
  • Professional & Enterprise: 12-month minimum

Ad Spend Requirements

  • Minimum ad spend varies by industry
  • Ad spend is paid directly to platforms
  • Management fees are separate from ad spend

Industry Considerations

  • Highly competitive industries may require higher budgets
  • B2B typically has higher CPCs than B2C
  • E-commerce may need additional setup for product feeds

Performance Metrics

  • Monthly ROI reporting
  • Custom KPI tracking
  • Competitive analysis
  • Market trend monitoring

Remember that successful PPC campaigns require continuous optimization and testing to achieve optimal results. Regular communication and strategy adjustments are key to maintaining strong performance.